Viva Magenta, according to Pantone, will rule in 2023. In the upcoming months, this tone will set trends in both the fields of design, decoration, beauty, and fashion.
According to a statement made by the company that made the color chart, it is a combination of crimson and purple and is “an unconventional tone for an unconventional moment.” C onveys innovation, rejuvenation, and transformation.
The colors of nature, such as the cochineal red—”one of the most gorgeous and bright dyes ever known”—inspire Viva Magenta.
The company described this color, PANTONE 18-1750, as a representation of strength, energy, and vigor.
Like this color, do you? On what would you apply it?
Source: Backstory Contents
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