The renowned Fendi Baguette, which just celebrated its 25th anniversary, was one of the first purses to be labeled an “It Bag.”
The Italian company wanted to design a bag that was unique from anything else available at the time and was small enough to be carried under the arm like a loaf of bread in France. That is why it has that name.
This rectangular bag with a flap and short strap quickly proved popular and profitable for the company.
The Baguette was the first product in both the United States and Europe to have a waiting list, and it has been offered in an unlimited variety of materials, textures, and colors since its creation.
One of its most well-known moments was when it made an appearance in an episode of the Sex and the City TV show, instantly becoming the target of desire for all style enthusiasts.
Did you know this bag has a history?
Source: Backstory Contents
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